Discovering Soul International Web & Branding Project

Discovering Soul is a unique counseling firm that specializes in spiritual awareness. Although working with people of various religious persuasions, their primary passion is for Israel, taking groups on intimate explorations of Israel's spiritual abundance both on and off the beaten path.

Their desire for the website and branding's visual aesthetic was to evoke feelings of Israel's rich history and old-world qualities while presenting a modern and forward thinking interface. The logo we designed incorporates the Merkaba, a symbol of Jewish spiritualism, with a modern sans-serif typeface. The website displays large images of Israel which expand with the user's browser window. The site design is fully integrated into Wordpress allowing them to edit every bit of homepage and internal content from within Wordpress' simple and clear backend interface. Additionally, we created coordinating email templates, business cards, and social media themes.